ONLINE MODULE
A2P SMS AND MOBILE ENGAGEMENT COURSE
Go to a Mobile Engagement conference almost anywhere around the world today and you will be hard-pressed NOT to hear mention of RCS. James looks here at its origins, the state of this channel today and development globally. RCS is commonly known as ‘SMS 2.0’ but to call it this is doing it a disservice!
Even though the concept of RCS has been around for a long time, Rich Communications as such is nothing new. Video has been around for basically decades and still has an important role to play in driving engagement but what is really starting to come to the fore now is AI/Chatbots. Little more than a couple of years ago, Chatbots were clunky but now they have become slick and fulfil many use cases. This module takes you through all of this.
APPLICATION PROCESS
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