Project Description
A2P SMS AND MOBILE ENGAGEMENT
INTERMEDIATE LEVEL – Interconnect Programme
THIS COURSE IS AVAILABLE:
What will you learn?
Leveraging his 25 years of Telecommunications experience, James Williams introduces you to all things Short Message Service (SMS) related and indeed the wider world of Mobile Engagement. Mobile Engagement includes many channels, such as Push Messaging, Chatbots and Rich Communication Services (RCS). James will be taking you through the ones which are having the biggest impact around the world today.
SMS may be 25+ years old but Mobile Network Operators (MNOs) continue to make increasing amounts of margin from this ubiquitous channel thanks mainly to the rapid growth of Application-to-Person (A2P) SMS, essentially Business-to-Consumer (B2C) SMS.
James takes you through what MNOs need to take into consideration when looking to monetise SMS as well as looking at how they and indeed Aggregators/Wholesalers can benefit from making a move into Enterprise Mobile Engagement.
With the move towards goods and services being sold increasingly online, Mobile Engagement is something that cannot be ignored: customers, potential customers and indeed organisations’ own team members expect content (Marketing and Transactional) to be delivered in a timely manner with as few instances of spam as possible.
This course is ultimately relevant for all types of organisations: MNOs, Aggregators / Wholesalers and indeed Enterprises of any size looking to learn more about how to better engage with stakeholders. James covers it all!
Who is this course for?
- Mobile Network Operator (MNO) personnel managing all aspects of SMS
MNOs have to provide global SMS connectivity for their subscribers – Person-to-Person (P2P) SMS. Many MNOs are however yet to fully realise the opportunities and benefits associated with Application-to-Person (A2P) SMS business and we help change all this with our education and indeed consultancy offerings.
This course suits the following personnel profiles in particular:
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- P2P/A2P SMS Managers: typically Roaming or Wholesale personnel
- Monetisation Strategists: tasked with evaluating how to monetise A2P SMS: required to choose an SMS firewall vendor, associated managed service provider and suitable A2P Aggregator partners to gather all the inbound A2P SMS traffic
- Product Management: interested in expanding current Enterprise offerings to include A2P SMS and possibly other Mobile Engagement channels. Whether through developing their own capabilities or choosing partners to work with to enable everything required
- Customer Support: team members working with SMS who would benefit from a thorough grounding about exactly why what they are working with is so important for their businesses and how A2P differs from P2P
- Enterprise Sales: expected to sell A2P SMS and other Mobile Engagement solutions to Enterprise clients
- Aggregator/Wholesaler personnel dealing with all aspects of SMS (focus on A2P)
For many years, MNOs failed to understand the opportunities A2P SMS provided and Aggregators stepped in to fill this void. Some Aggregators have been focused on A2P SMS for well over a decade and have built up a huge knowledge base as a result. ROCCO helps to train new personnel and develop existing knowledge further.
The course suits the following personnel profiles in particular:
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- Strategic Decision Makers: involved in evaluating a potential move into A2P SMS: Voice Wholesalers in particular should be considering such a move
- Implementation Strategists: tasked with creating an A2P SMS rollout strategy for their company: typically two phases – Phase 1: Wholesale / Phase 2: Enterprise Messaging
- Wholesale Traders: moving into trading A2P SMS
- Customer Support: team members moving into supporting the A2P SMS product
- Enterprise personnel managing Mobile Engagement
Every organisation benefits from great engagement with their team members and customers/potential customers. ROCCO helps organisations of any size and type understand what Mobile Engagement really is, which channels can benefit them the most from any investment in this area and how to choose a good content delivery partner.
The course suits the following personnel profiles in particular:
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- Marketing and PR Management: managing Mobile Engagement strategy, optimising the mix of channels and choosing content delivery partners to work with
- Customer Support Managers: understanding Mobile Engagement channel options in the market and deciding how these should best be implemented
- Human Resources and Internal Communications: opportunity to learn about how Mobile Engagement can be used to better engage internally, with team members. This is an oft-forgotten area which warrants more attention
Why choose this course?
Starting with the history of SMS, how it developed into the Mobile Engagement powerhouse it is today and by providing an insight into other key Mobile Engagement channels, James takes the student through the basics of how and why Mobile Engagement is critical to organisations of any size and type globally.
SMS is not without its challenges though: much of these stems from why and how SMS came into being and the speed in which it proliferated globally. All of this will become very clear to anybody taking this course.
Mobile network operators (MNOs) need to understand that effectively, they own mobile subscriber number ranges and they have the right to receive compensation for inbound A2P interactions to their subscribers. The course shows them clearly why this is important and takes them through the key steps required to monetise SMS successfully. Students will understand what makes a great partner for this and how to approach this strategically.
Content Aggregators have long since lead the way in partnering with Enterprises to enable their Mobile Engagement. James provides their personnel with a solid grounding in all aspects of channels they may not be familiar with. The market is constantly evolving, and it is crucial to understand what really matters, identifying what can add real value here and now.
JAMES WILLIAMS
LECTURER
James is MrConnectivity. He has over 25 years’ experience in the field of Telecommunications, the last 15+ years immersed in the world of Customer Engagement. He lives and breathes Mobile Messaging, Omnichannel, Customer Journey Orchestration, Mobile Subscriber Intelligence and Monetisation.
A particular area of expertise is Mobile Messaging, the key pillar of which today is Application-to-Person (A2P) SMS. He has helped Mobile Network Operators (MNOs), Aggregators and Enterprises with all aspects of A2P SMS (a market for worth over $50 billion per year): Strategy, Training (Sales/Support/Carrier Relations), Vendor/Partner Selection, Marketing (including providing complete Website solutions), Service Launch, Business Development, Process Development, Monetisation and Revenue Assurance.
James speaks globally on Customer Engagement and works with both novice and seasoned entrepreneurs on scaling from an idea to a successful business. Think Customer Engagement. Think MrConnectivity.
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